BOULDER, COLO. — “I and love and also you” launched two new merchandise for canine and cats at Pure Merchandise Expo West from March 7 to 11 in Anaheim, Calif. The brand new merchandise embrace a lickable cat deal with and a recent pet food system.

The brand new Deal with Meow™ “Squeeze & Thank You” cat treats and Irresist-A-Bowls™ pet food have been developed with assist from a holistic veterinarian and provide practical well being advantages.

Supply: “I and love and also you”“We got down to create nutritious, scrumptious and sustainable merchandise that our pet obsessed folks will love, and their finest buddies will love much more,” mentioned Michael Meyer, chief govt officer of “I and love and also you.”

Deal with Meow “Squeeze & Thank You” lickable cat treats can be found in three varieties, every concentrating on a particular well being problem and made with a special protein supply. Immune Help is formulated with sustainably sourced seafood, Digestion Help is formulated with cage-free rooster, and Pores and skin & Coat Help is formulated with wild-caught tuna. The treats are additionally formulated with prebiotics, pumpkin, zinc, Omega 3 and 6 fatty acids, and extra nutritional vitamins and minerals. They don’t include any grains, fillers or synthetic elements.

The brand new cat treats can be found in single-flavor packs, providing 4 single-serve squeezable sticks, and a range pack, providing 4 sticks of every taste. The packaging is totally recyclable by TerraCycle. The treats can be found solely at Walmart and can quickly be obtainable at grocery shops and on-line retailers later this yr.

“Our latest cat launch embodies our model’s mission to offer pet-obsessed mother and father with a cat deal with they’ll really feel assured giving their furry buddy, realizing it’ll help a more healthy, happier life stuffed with taste, love and performance,” Meyer mentioned.

The brand new Irresist-A-Bowls meals is a “pantry-fresh, skillet” canine meal formulated with non-GMO, recent elements. Crafted in small batches, Irresist-A-Bowls can be found in two varieties: a Rooster and Beef Recipe and a Rooster and Duck Recipe. The recipes are formulated with farm-raised, grass-fed beef and cage-free rooster, in addition to prebiotics to help digestive well being. The diets have been first launched in April 2022.

The recent pet food is on the market at Meijer, Walmart, Albertson Safeway, Kroger, Harris Teeter and Goal, in addition to different grocery shops, nationwide and on-line.

“Our mission is constructed on the concept we see our pets as folks, our plus ones, and we share our love with them by meals,” mentioned Lindsey Rabaut, chief advertising officer. “In persevering with this philosophy, our new line of Irresist-A-Bowls is scrumptious and handy meals made with love — and elements you possibly can see. Plus, prebiotics to assist assist digestion. We designed this line to ship that straight-from-the-skillet homecooked meal that we all know canine would make for themselves… if they may.”

Learn extra about new pet meals and deal with merchandise.