A metropolis canine lover has launched his personal model of pet meals that he style checks himself.
Liam Wylie makes use of solely human grade components to provide his Enhance vary of cooked meals and treats for canine.
His slogan is ‘So good you may eat it your self’ and certainly he personally style checks the recipes earlier than launching them in the marketplace.
“All of the canine meals are gently cooked over a protracted time period, that is essential as this course of locks in the entire vitamins and retains any nasties at bay. All of our recipes are made with domestically sourced, human grade and clear easy components,” he mentioned.
This week the Enhance merchandise have been launched at chosen Sainsbury’s shops, together with Sainsbury’s in Witan Gate, CMK. There’s an introductory half worth supply to encourage individuals to select up a meal for his or her furry associates, mentioned Liam, who’s a former Citizen supply boy.
The thought of Enhance began when his personal canine Biggie was sadly recognized with congenital kidney failure at simply 10 weeks previous.
“The analysis was bleak,” he mentioned. “The vets mentioned he would have three months to stay and prescribed him some very bland canine kibble, very like cereal.
“Biggie wouldn’t eat this so I began experimenting with completely different gently cooked recipes to see if I may get him consuming.
“Not solely did he eat however all the pieces about Biggie flourished with these meals to the purpose you wouldn’t know he was poorly.”
Liam additionally switched his different canine Ezra onto the meals and he confirmed enhancements to his vitality ranges and his anxiousness.
Biggie ended up residing for for much longer than the vet’s prognosis, mentioned Liam.
“It was clear to me this was due to the great clear and nutritious meals he was consuming. So this received me considering why are there no more nutritious, clear, pure meals obtainable for our pets. So Enhance was born.”
He recruited manufacturing companions in Northern Eire to provide his recipes in bulk after which launched the corporate, with the Enhance brand incorporating tiny photos of each Biggie and Ezra.
The merchandise are appropriate for puppies and canine of all breeds and sizes. As soon as opened, they are often refrigerated or frozen however must be consumed inside 5 days of opening.
